Case Study: MPS saves time and streamlines operations with Zille for Audio Description

Motion Picture Solutions (MPS), a well-established and innovative company in film distribution and cinema technology has integrated the Zille platform to enhance its audio description services.

"I can't tell you how much it has improved things."

- Sonia Castelo Branco, Accessibility Lead, MPS

“It just saves a lot of time.”

- Sonia Castelo Branco, Accessibility Lead, MPS

Background

MPS & Zille

Motion Picture Solutions (MPS), a leading and innovative company in international film production, distribution and digital cinema technology, has integrated Zille Media’s platform to enhance its audio description services.

Through their collaboration with Zille, MPS have now secured smart, cutting-edge technology for getting audio description produced faster and better.

User Experience

Sonia Castelo Branco

Sonia is an experienced and passionate audio description professional, dedicated to making media and entertainment more accessible to individuals who are blind or visually impaired. Her career spans over a decade, during which she has worked across a wide range of platforms including television, film and digital media.
 
Through her precise, evocative narration, Sonia brings stories to life for audiences who rely on audio description to fully engage with visual content.

The challenge

Creating a secure, flexible and intuitive AD toolset

MPS required a secure, cloud-based solution that worked quickly and reliably to help them meet optimal output requirements under tight deadlines. Additionally, the tech needed to offer a space where they could work collaboratively, flexibly and efficiently together.

Their existing solution had certain technical restrictions and challenges in terms of functionality and pricing structure, and MPS were also restricted in their options due to their high security requirements.

Functionality & Security

High security requirements limited MPS in which technology they could use and how content could be shared. As a result, freelancers often faced limitations, including having to record over placeholder video with no audio, since the actual media could not be safely distributed. This highlighted a lack of functional flexibility in the existing workflow.

Project Management

Convoluted workflows, underpinned by multiple types of technology and repeated format conversions, created a general infrastructure which did not support MPS efficiently in their work.

Remote Collaboration

The software in use lacked scalability to meet MPS' requirements, and freelancers were unable to access it remotely.

“Our remote talent either had to physically be in the office or work with blank media using their own software.

Not only did this make recording more difficult but the repeated file conversion on our side was inefficient and translated into longer delivery times.”

- Sonia Castelo Branco, Accessibility Lead, MPS

The solution

Zille for Audio Description

In close collaboration with both Sonia and the MPS-team, the Zille platform was configured and enhanced to meet MPS’s requirements.

This resulted in a product which met all of the technical requirements outlined, and also provided a successful user experience which was simplified, streamlined, modern and effortless.

“Zille offers us a personalised, time efficient and secure environment where we can work in synergy with our business partners.

Previously the process was slow and fragmented – now everything is streamlined into a single platform, enabling faster collaboration and eliminating the need for manual file transfers. We work in one place and everyone meets us there.”

- Sonia Castelo Branco, Accessibility Lead, MPS

The product

Zille for Audio Description

Features & Functionality

  • Simple script writing tools
  • Flexible audio recording and editing software
  • User-friendly, intuitive editor
  • Designed for quick learning
  • Personalised settings
  • User experience as a priority

Remote Collaboration

  • Real-time collaboration
  • In-app chat and communication
  • Cloud-native environment allowing for remote access
  • Software as web-application, zero individual installations
  • Free access for freelancers

Project Management

  • All in one place
  • A streamlined experience
  • Contextualised and tracked tasks and projects
  • Task automations
  • API integrations
  • Files stored and accessed in one place
  • Zero format management required

Security Controls

  • TPN Gold Assessed security
  • Burned-in and forensic watermarking
  • Automated secure file-sharing
  • Data segregation
  • Zero Trust
  • AI controls

Hear from the users

On the freelancer experience

“Freelancers tend to just intuitively understand how to use the software; requiring very little technical support.

They might have a question or two during their first time working in it, but then they just get it.”

- Sonia Castelo Branco, Accessibility Lead, MPS

“Freelancers tend to just intuitively understand how to use the software; requiring very little technical support.

They might have a question or two during their first time working in it, but then they just get it.”

- Sonia Castelo Branco, Accessibility Lead, MPS

“The kit (Zille) is a dream.

Honestly, yours is like driving a Ferrari after driving a milk float.”

- Heather Temple, MPS Freelance Colleague

Results

Improved user experience and faster delivery times

More powerful functionality for AD work

Faster delivery times possible

AD of highest quality produced

High requirements for cybersecurity met

Cloud-native remote collaboration

Personal wellbeing at work improved

“It gives you freedom.”

- Sonia Castelo Branco, Accessibility Lead, MPS

Cloud-Native Media Technology for Localisation and Accessibility
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